The Deepsona Brief
Your essential briefing on breakthroughs in AI market research, predictive marketing and consumer intelligence.
Nov 26 2025, 02:03 PM
Marketing Leaders Face Trust Deficit Despite Strategic Recognition as AI Redefines Role
Marketing leaders face boardroom credibility gap as AI transforms the function. Research shows only 34% of C-suite executives see CMOs as CEO material.
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Nov 25 2025, 01:14 PM
Study: Why Global Beauty Brands Struggle in Emerging Markets
New academic research shows why global beauty brands lose momentum in emerging markets despite strong international recognition. The study identifies critical gaps in pricing, cultural adaptation, distribution access, and digital engagement, offering evidence based insight into why consumer awareness and purchase rates remain low for many premium brands worldwide.
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Nov 25 2025, 10:10 AM
The emerging legal definition of ultra-processed food signals a decisive shift in US food regulation
A series of regulatory moves across the United States is pushing the food and consumer packaged goods sector towards what appears to be the country's first workable definition of 'ultra-processed foods', marking one of the most consequential legal shifts in modern food policy.
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Nov 24 2025, 04:10 PM
How Synthetic Audiences Are Transforming Market Research Through AI Personas
Researchers at UC San Diego and KU Leuven demonstrate AI can now generate synthetic human profiles with hundreds of attributes, achieving 95% correlation with real survey data in groundbreaking NeurIPS 2025 research transforming market research methodology.
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Nov 24 2025, 02:30 PM
Engineering Leaders Navigate Pressures to Innovate Faster and Cut Costs Amid Rising Competition
Global survey of 1,500 engineering executives reveals 44% risk losing market share within five years if innovation cannot accelerate, whilst 78% report cost increases over past three years, prompting shift towards digitisation and outcome-focused outsourcing.
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Nov 24 2025, 01:30 PM
Consumers Pay More for Food With Safety Labels When Messaging Highlights Shelf Life Benefits
Study of 1,750 Americans reveals safety and shelf-life messaging significantly increases consumer willingness to pay for electron beam processed foods, though responses vary sharply across age and demographic groups
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