Consumer Intelligence

Insights on consumer behavior patterns, decision-making psychology, and data-driven segmentation for marketing & product teams.

Consumers Pay More for Food With Safety Labels When Messaging Highlights Shelf Life Benefits

Nov 24 2025, 01:30 PM

Consumers Pay More for Food With Safety Labels When Messaging Highlights Shelf Life Benefits

Study of 1,750 Americans reveals safety and shelf-life messaging significantly increases consumer willingness to pay for electron beam processed foods, though responses vary sharply across age and demographic groups

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The emerging legal definition of ultra-processed food signals a decisive shift in US food regulation

Nov 25 2025, 10:10 AM

The emerging legal definition of ultra-processed food signals a decisive shift in US food regulation

A series of regulatory moves across the United States is pushing the food and consumer packaged goods sector towards what appears to be the country's first workable definition of 'ultra-processed foods', marking one of the most consequential legal shifts in modern food policy.

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