Market Research

Deep dives into AI market research methodologies, validation frameworks. Predictive modeling for campaigns, products and pricing.

Engineering Leaders Navigate Pressures to Innovate Faster and Cut Costs Amid Rising Competition

Nov 24 2025, 02:30 PM

Engineering Leaders Navigate Pressures to Innovate Faster and Cut Costs Amid Rising Competition

Global survey of 1,500 engineering executives reveals 44% risk losing market share within five years if innovation cannot accelerate, whilst 78% report cost increases over past three years, prompting shift towards digitisation and outcome-focused outsourcing.

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How Synthetic Audiences Are Transforming Market Research Through AI Personas

Nov 24 2025, 04:10 PM

How Synthetic Audiences Are Transforming Market Research Through AI Personas

Researchers at UC San Diego and KU Leuven demonstrate AI can now generate synthetic human profiles with hundreds of attributes, achieving 95% correlation with real survey data in groundbreaking NeurIPS 2025 research transforming market research methodology.

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