Product Research
Studies on product research methodologies, market fit testing, pricing exploration and concept evaluation using synthetic audiences.
Nov 24 2025, 01:30 PM
Consumers Pay More for Food With Safety Labels When Messaging Highlights Shelf Life Benefits
Study of 1,750 Americans reveals safety and shelf-life messaging significantly increases consumer willingness to pay for electron beam processed foods, though responses vary sharply across age and demographic groups
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Nov 24 2025, 02:30 PM
Engineering Leaders Navigate Pressures to Innovate Faster and Cut Costs Amid Rising Competition
Global survey of 1,500 engineering executives reveals 44% risk losing market share within five years if innovation cannot accelerate, whilst 78% report cost increases over past three years, prompting shift towards digitisation and outcome-focused outsourcing.
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Nov 25 2025, 10:10 AM
The emerging legal definition of ultra-processed food signals a decisive shift in US food regulation
A series of regulatory moves across the United States is pushing the food and consumer packaged goods sector towards what appears to be the country's first workable definition of 'ultra-processed foods', marking one of the most consequential legal shifts in modern food policy.
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