Research & Studies

Academic research, industry studies and applied findings from behavioral science, synthetic market research and AI-driven analytics.

Consumers Pay More for Food With Safety Labels When Messaging Highlights Shelf Life Benefits

Nov 24 2025, 01:30 PM

Consumers Pay More for Food With Safety Labels When Messaging Highlights Shelf Life Benefits

Study of 1,750 Americans reveals safety and shelf-life messaging significantly increases consumer willingness to pay for electron beam processed foods, though responses vary sharply across age and demographic groups

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How Synthetic Audiences Are Transforming Market Research Through AI Personas

Nov 24 2025, 04:10 PM

How Synthetic Audiences Are Transforming Market Research Through AI Personas

Researchers at UC San Diego and KU Leuven demonstrate AI can now generate synthetic human profiles with hundreds of attributes, achieving 95% correlation with real survey data in groundbreaking NeurIPS 2025 research transforming market research methodology.

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Study: Why Global Beauty Brands Struggle in Emerging Markets

Nov 25 2025, 01:14 PM

Study: Why Global Beauty Brands Struggle in Emerging Markets

New academic research shows why global beauty brands lose momentum in emerging markets despite strong international recognition. The study identifies critical gaps in pricing, cultural adaptation, distribution access, and digital engagement, offering evidence based insight into why consumer awareness and purchase rates remain low for many premium brands worldwide.

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The Exclusivity Paradox: How Social Media Reshapes Luxury Brand Strategy

Nov 24 2025, 08:30 AM

The Exclusivity Paradox: How Social Media Reshapes Luxury Brand Strategy

Research shows luxury brands face complex shifts in exclusivity and image as social media reshapes consumer perception and digital brand strategy.

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