Studies on synthetic audience modeling, AI persona generation, simulation accuracy and virtual consumer testing workflows.
Nov 24 2025, 04:10 PM
How Synthetic Audiences Are Transforming Market Research Through AI Personas
Researchers at UC San Diego and KU Leuven demonstrate AI can now generate synthetic human profiles with hundreds of attributes, achieving 95% correlation with real survey data in groundbreaking NeurIPS 2025 research transforming market research methodology.
