Marketing

How AI transforms marketing strategy, campaign validation, creative optimization and performance forecasting across channels.

Marketing Leaders Face Trust Deficit Despite Strategic Recognition as AI Redefines Role

Nov 26 2025, 02:03 PM

Marketing Leaders Face Trust Deficit Despite Strategic Recognition as AI Redefines Role

Marketing leaders face boardroom credibility gap as AI transforms the function. Research shows only 34% of C-suite executives see CMOs as CEO material.

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Study: Why Global Beauty Brands Struggle in Emerging Markets

Nov 25 2025, 01:14 PM

Study: Why Global Beauty Brands Struggle in Emerging Markets

New academic research shows why global beauty brands lose momentum in emerging markets despite strong international recognition. The study identifies critical gaps in pricing, cultural adaptation, distribution access, and digital engagement, offering evidence based insight into why consumer awareness and purchase rates remain low for many premium brands worldwide.

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