Research on brand strategy development, positioning, perception, and communication frameworks for new and existing brands.
Nov 25 2025, 01:14 PM
Study: Why Global Beauty Brands Struggle in Emerging Markets
New academic research shows why global beauty brands lose momentum in emerging markets despite strong international recognition. The study identifies critical gaps in pricing, cultural adaptation, distribution access, and digital engagement, offering evidence based insight into why consumer awareness and purchase rates remain low for many premium brands worldwide.
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Nov 24 2025, 08:30 AM
The Exclusivity Paradox: How Social Media Reshapes Luxury Brand Strategy
Research shows luxury brands face complex shifts in exclusivity and image as social media reshapes consumer perception and digital brand strategy.
